Financial 365 – Strategies for Start-Up, Growth and Lasting Impact
Unleashed 2024 was one of our most successful conferences. We had 122 social impact practitioners, funders, supporters, funders and many wanting to know more about social impact join us at Bayview Yards. The keynote and panel discussions were insightful, the networking conversations energetic and engaging and we expect that the connections made during the day will be strong and long lasting. We hope that you all build on the day, the people you met and look forward to working with you in 2024 and of course, seeing you again at Unleashed 2025.
About UNLEASHED
Unleashed is Eastern Ontario’s premier annual social enterprise and social purpose business event where practitioners, purchasers and other ecosystem participants come together to learn, connect and be inspired.
The theme of Unleashed 2024 is Financial 365 – Strategies for Start-Up, Growth and Lasting Impact. Every successful social enterprise and social purpose business needs a compelling vision and smart business plan to attract grantors, lenders, and investors. They need to allocate resources effectively and make important business decisions to move from start-up to sustainable growth. And they need to navigate the complexities of the marketplace to generate recurring sales to grow and sustain lasting impact.
Join us for a pragmatic and inspiring exploration of the critical factors for ensuring your business thrives and generates lasting social, cultural or environmental impact.
Who Should Attend
- Veteran and emerging social enterprise practitioners and social entrepreneurs looking to expand their impact through strategic growth
- Leaders from charities and nonprofit organizations operating, developing or exploring social enterprising activities to diversify revenue streams and increase impact
- Purchasers from the public and private sectors interested in building social value into their supply chain
- Representatives from funders and organizations who support the capacity building activities of the sector, and
- Other agencies and stakeholders who support Ottawa’s rich social enterprising and social entrepreneurship eco-system
Program & Speakers
Please check back regularly for program updates.
12:00 PM | Conference room opens / Light lunch / Networking begins! |
1:00 PM | Welcome & Opening Remarks Manjit Basi, CSED Board Member Laura Dudas, Councillor Ward 2 Orléans West-Innes Michael Murr, Executive Director, Centre for Social Enterprise Development |
1:15 – 2:00 PM | Fireside Chat Keynote Steve Beauchesne, Co-Founder, Beau’s Brewery in conversation with Manjit Basi, CSED Board Member, and Founder, Manjit Basi Coaching/Consulting |
2:00 PM | Panel Discussion 1: Winning Strategies for Increased impact A strategy is a set of important interrelated choices. In this panel discussion, we’ll go behind the scenes to learn from the experience of successful social impact leaders who are making bold moves to realize their organization’s vision. featuring Liz Connell, Co-Founder, African Bronze Honey Company Nikolas MacLean, Sustainability & Social Enterprise Manager, Water Rangers Mari-Lynn Taylor, Manager of Education, Employment & Social Enterprise, Choices for Youth in conversation with Jamie Kwong, Executive Director, Ottawa Safety Council |
2:45 PM | Networking Break |
3:05 PM | Panel Discussion 2: Roadmap to Investment Readiness You’ve got a plan and need funding, now what? In this panel, a trio of seasoned granters, lenders and investors active in the financial marketplace will share their perspectives and top tips for being investment-ready. featuring Julia Elvidge, Angel Investor and Co-founder, SheBoot Susan Henry, Director, Community Impact and Financial Inclusion, Alterna Savings Katy McIntyre, Fund Manager, Bloom Local Food Fund in conversation with Jaswinder Kaur, Professor, School of Business, Algonquin College |
3:50 PM | Networking Break |
4:10 PM | Panel Discussion 3: Generating Sustained and Lasting Impact Running a successful social enterprise or social purpose business over the long haul means growing revenues while facing a continually changing marketplace and challenging competitive pressures. Learn how leading social entrepreneurs are positioning their organizations for sustained impact through a keen focus on the customer to drive sales and repeat business. featuring Sureen Gosal, Executive Director, Dovercourt Recreation John Heckbert, Executive Director, Operation Come Home Rebecca Sherbino, Executive Director, Raw Carrot in conversation with Michael Murr, Executive Director, CSED |
4:50 PM | Announcements & Closing Remarks |
5:00 PM | Conclusion of event / Continued networking |
Speakers:
Steve Beauchesne
Established in 2006, Beau’s has won more than 125 national and international awards for beer-making, marketing and packaging design, sustainability and business practices, and has raised more than $2 million for charity, community, and the independent arts. Steve certified Beau’s as Canada’s first-ever B-Corp brewery, helped found the first craft brewery in Rwanda, and was a founding member of the Canadian Craft Brewers Association. Steve was awarded the social entrepreneurship award by the Best of Ottawa Awards, named Design Thinker of the year by the Association of Registered Designers and Community Builder of the year by the United Way.
Katy McIntyre
Katy is dedicated to fostering sustainable and inclusive rural communities across Canada through her work with place-based funds and initiatives. As a fund manager at the Bloom Local
Food Fund, she specializes in providing patient and flexible capital to local enterprises and projects in Eastern Ontario through equity and debt funds. Katy brings extensive experience in
working with asset owners throughout the entire transaction lifecycle. She is also passionate about supporting entrepreneurs and companies in launching, catalyzing, and building capacity
within the local food ecosystem in Prince Edward County and throughout Ontario.
Susan Henry
Susan has over 25 years’ experience working with underserved, underrepresented individuals and communities. Her passion and dedication focus on the foundation of “Financial Inclusion for all”. Susan was instrumental in leading the launch of Alterna Savings’ award-winning Community Microfinance Program and the Community Loan Funds Partnership Programs. Since its inception in 2000, almost $10M in loans have been disbursed through these programs, directly improving the economic participation of underserved communities and groups such as BIPOC, new and racialized Canadians, Women, and others who face barriers to financing.
Susan’s leadership in the field of Community Economic Development in Canada has advised policy makers and practitioners in Microfinance and social finance tools. She continues to consult and lend her expertise to organizations starting Community Loans Funds with a focus on small business, social enterprise, and nonprofit development.
Susan is a current advisory council member of the Financial Resilience Institute, an advisory member on the Canadian Women’s Foundation Economic Development Committee and a committee investment member of Boann (Social Finance Fund Wholesaler).
Jamie Kwong
With over 12+ years of experience, Jamie is a respected community builder and led the following non-profit organizations as the Executive Director: The Ottawa Music Industry Coalition, The Vanier Business Improvement Area, and the Orléans Chamber of Commerce prior to joining the Ottawa Safety Council(OSC). Since joining the OSC in 2022, Jamie led the expansion of the organization adding an office in Toronto and now employs over 550 staff, up from 350. She has a strong track-record for results, forging innovative collaborations, and is known for her advocacy efforts. She currently serves as the President of the Ottawa Arts Council’s Board of Directors. She holds a Master’s of Arts degree in criminology from the University of Ottawa and believes in the importance of creating the conditions that build healthy communities.
Julia Elvidge
Julia Elvidge (BSc, BASc, ICD.D) brings 30 years of high technology business experience to her work as an adviser, board member and investor. She is the co-founder of SheBoot, a bootcamp for women entrepreneurs of scalable tech and tech-enabled businesses preparing for their first external investment, a critical period for any founder’s journey but especially difficult for women. In addition, Julia works as an advisor at Invest Ottawa and serves on the Capital Angel Network (CAN) and Centre of Excellence in Next Generation Networks (CENGN) boards of directors and the Hardware Catalyst Initiative (HCI) VentureLab advisory board.
Mari-Lynn Taylor
Mari-Lynn Taylor (or ML) is a small business professional, social entrepreneur and creative problem solver. With a passion for economic development, she proudly holds the title of senior manager of Education, Employment & Social Enterprise at Choices for Youth while remaining President & CEO within her private company. Mari-Lynn sits on the executive for Downtown St. John’s, and has been a mentor for many entrepreneurs, intrapreneurs, makers and other social sector leaders. She splits her time between her home in cabin country with her 3 pups and her home in St. John’s, and is dedicated to making a positive community impact through all of her work.
Jaswinder Kaur
Jaswinder is a Professor in the Business, Management & Entrepreneurship program in the School of Business, Algonquin College. She has been involved in the Ottawa startup ecosystem for over 20 years – both as an investor and in an operational capacity. Jaswinder is a passionate advocate for social enterprises and impact investing, advancing the SDGs, and international development.
Liz Connell
Liz is Co-founder and Communications Director of the African Bronze Honey Company. Liz is a dynamic project manager, graphic designer, communicator, painter and photographer with more than 30 years creating images that tell stories and engage viewers. She has worked for government and not-for-profits, as well as for private business and as an entrepreneur. During her 8 years in Zimbabwe she started and ran a computer training school offering training and certifications to more than 1000 students wanting to improve their skills and better their lives.
Rebecca Sherbino
After 4 years of living in New Guinea and Africa in her early career, Rebecca developed an acute awareness of the issues facing vulnerable and marginalized communities which led to a passion for closing the gap on inequality and poverty.
After her return to Canada, she became increasingly frustrated by the lack of sustainable solutions to poverty for people living with mental health challenges and disabilities in her church congregation in rural Ontario. A late-night coffee with friend and co-founder Colleen in 2014 led to the idea of creating meaningful, supported work for people with barriers to traditional employment and, a few months later, The Raw Carrot Soup Enterprise launched.
After 10 years of lessons learned, The Raw Carrot has now expanded into a “social franchise” with 4 locations (a 5th on the way in 2024) and a headquarters in Southwestern Ontario. More than ever, Rebecca remains convinced that ‘social purpose employment’ can lead to systemic change for people who deserve more than just a handout, but a hand UP in life.
Rebecca has an undergraduate degree in Global Development, Peace and Justice, and an MA in International Development. She lives with her husband and 4 teenagers in Paris, ON.
Sureen Gosal
Sureen Gosal joined Dovercourt Recreation Association as their Executive Director in July 2022. He has extensive experience at a senior level working in the not-for-profit sector and has demonstrated to be a community builder for numerous years. Sureen has a degree in business and entrepreneurship from Mount Royal University in Alberta. He was previously the Executive Director of the Ottawa Gymnastics Centre (OGC), Canada’s oldest operating not-for-profit gymnastics organization. Passionate about volunteering, he has also occupied many roles with swimming organizations in Alberta and BC.
Dovercourt Recreation Association (DRA) is a not-for-profit charitable organization dedicated to enhancing the quality of life in our community through recreation programs and services. A Community working for the Community. Staff, volunteers, clients, local community groups and businesses working together…that’s Dovercourt.
Nikolas MacLean
Nikolas is Water Ranger’s Sustainability and Social Enterprise Manager. He brings together a strong passion for natural wild spaces and a wealth of experience in sustainable and green commerce. For a decade, he played a variety of roles at MEC leading large sales teams and leading the staff Environmental Committee. In the nonprofit world, Nikolas has served as Executive Director of The Mighty Pen and of the Mother Nature Partnership. As Sustainability and Social Enterprise Manager, he is excited to help everyone access the tools they need to take care of their local water bodies. Nikolas is an avid paddler, outdoorsman, cyclist, marathon cross-country skier, woodworker, and amateur homesteader. He is the proud dad to three budding environmental community scientists.
Manjit Basi
Manjit facilitates and enables individuals, teams, organizations and communities to move forward together with a shared and sustainable vision. Her foundation comes from experiences in entrepreneurship, leadership and team coaching, mentoring and consulting in the business, voluntary, and government sectors – often working across organizational and sectoral boundaries. Manjit’s facility is in creating trust, fostering generative thinking, and supporting others in finding clarity and strategic coherency. She brings a systemic lens approach that builds relational intelligence.
She has a deep commitment to community that has resulted in many board experiences ranging from The Ottawa Community Foundation to Immigrant Women Services Ottawa, along with mentorship roles in various organizations. Currently, she chairs the TELUS Ottawa Community Board, the Harry P. Ward Foundation, and is an advisor to Synapcity.
Michael Murr
Michael is a versatile and client-focused leader with broad experience in governance, strategy, operations in not-for-profit and municipal government settings. As part of his role, Michael regularly coaches and consults with social enterprise practitioners to help them navigate complex business problems, solve strategic challenges and build capacity within their organization. He is collaborative and thoughtful by nature and is inspired by the power of social enterprising activities as a force for good.
Prior to joining CSED, Michael was the executive director of an Ottawa-based environmental non-profit were he led the organization through a time of significant change and renewal. He has also spearheaded economic development programs and partnerships with industry stakeholders, chambers of commerce, business improvement areas and other levels of government to improve business conditions and support business success.
Conference Sponsors:
Conference Supporters:
See what past attendees had to say…
“I loved to feel the energy in the room. Coming back to an in person event was great to recharge and get the motivation I needed to keep growing our community impact.”
“The conversational format was awesome, I loved it, … so engaging for the audience, and you don’t get confused or bored, and everyone comes across so naturally, … can’t say enough good things about it.”