An organization needs sales revenue to survive. Yet, many businesses launch without understanding the basics of selling and a well-developed sales strategy. This workshop will introduce you to the sales process, providing you with an in-depth introduction on how to develop a successful sales plan. Using a discussion format complemented with pre-workshop assessment and hands-on exercises during the workshop, the session will help you understand on how to create a sales strategy for your business. The workshop focuses on four key areas:
- Introduction to selling
- B2B and B2C approaches to selling
- In-depth discussion and exercises on sales methodology
- Critical concepts of customer acquisition cost and customer lifetime value.
Participants will finish with a clear understanding on developing a sales strategy and where and how they need to focus their efforts.
Why You Should Attend
“Build it and they will come” only happens in the movies. Sales is the lifeblood of any business and you must do it well. This workshop is a great strategy and planning introduction for new business leaders and those seeking to formalize and grow their sales revenues.
About the Workshop Leader
Len Fardella has over 30 years experience in marketing, business development and sales having worked with both large and small sales organizations as well as running his own business. He has led product market launches and coordinated sales across three continents, owned both marketing and sales in small startups and owns all roles running his own business. There is no other group in a business that he respects more than the sales team.
