About the Workshop
Arguably the most important of the four Ps, establishing the right price for your product is vital to customer satisfaction, competitive differentiation and long term viability for your business. In this workshop, we will discuss:
- How to determine a price for your product or service
- When to use different pricing models and strategies
- The direct relationship between pricing and the rest of your business strategy
- When you know you pricing strategy is working or not working.
Why You Should Attend
Participants will leave this session with tools and actions that they can immediately take away to use pricing to accelerate the growth of their enterprise.
About the Workshop Leader
Mark Cassetta is the Chief Product Officer at Axiomatics, a software company focused on helping organizations put authorization first. Mark has held leadership roles throughout his career across product management, strategy, M&A, business planning, business transformation, customer success, sales and marketing. His passion is to lead businesses and social enterprises to carry out their growth and strategic goals, achieve product goals, and build high performing teams.
