Series Overview
The SE Practitioner Series is a set of highly informative, small group workshops which take a deep dive into the strategic business functions that are most relevant to social entrepreneurs and social enterprise practitioners.
Combining practical instruction with open group dialogue, each 2-hour session explores the core concepts, frameworks and approaches that will help move your social enterprise/social purpose business from strategy to action. The series is designed to appeal to both experienced social entrepreneurs as well as more junior practitioners looking to develop their understanding in a particular area.
Schedule, Location and Pricing
Workshops are offered periodically though out the year and are held either in-person at Bayview Yards or online. Pricing varies depending on the workshop with some free and other charging a small fee.
Next Workshop in the Series
Customer Experience Essentials
Create lasting connections with your customers to build repeat sales, loyalty and long term success.
- Date: Friday, November 29
- Time: 9:30 – 11:30 am
- Location: Bayview Yards, 7 Bayview Station Road
- Fee: $0
- Workshop Leader: Michael Murr, Centre for Social Enterprise Development
About the Workshop
Customers are drawn to a social enterprise the first time because of its impact, but the desire to buy again depends on their experience at every touchpoint with the organization and its brand. In today’s highly competitive business environment, how a business delivers for its customers is just as important as—if not more important than—the products and services it provides. Understanding the customer experience is critical, without which it is difficult to generate recurring sales, grow revenues and provide the funds necessary to create and sustain impact.
Using a discussion rich format, the session will provide you with an in-depth introduction to customer experience and how to bring it to life as a key element of your business strategy. The workshop will cover:
- Key components and drivers of customer experience
- Why the customer experience is important,
- Measuring and capturing customer feedback,
- Measuring and capturing customer feedback, and
- Best practices to create superior customer experience.
Why You Should Attend
In today’s highly competitive business environment, creating a superior customer experience is more important than ever. This workshop is a great strategy and planning introduction for social enterprise and social purpose business practitioners seeking to create deeper and more loyal customer relationships to drive growth and impact.
About the Workshop Leader
Michael Murr, Executive Director, CSED, is a seasoned and client-focused leader with broad experience in strategy, programs and governance in not-for-profit and municipal government settings. He is collaborative and thoughtful by nature and is inspired by the power of social enterprise as a force for good.
Michael has worked with dozens of social enterprises which has given him a deep understanding of the challenges faced and what it takes to be successful. He regularly coaches and consults with clients to help them articulate their business ambitions and set an effective course for the future.
“Great workshop as always. Thank you for putting it together and for bringing well-thought content to us.”