John works with organizations to raise the value of their marketing and communications strategies, to make their message more compelling and, ultimately, to change their audience’s behaviour.

Over the past 40 years John has also developed strategic expertise in not-for-profit leadership, change management, issues management, crisis communications and public affairs – skills that he enjoys applying as a volunteer consultant with not-for-profit organizations focused in the areas of public and mental health, youth resiliency and community development.